Elias Chedrawi
With over 20 years of experience, Elias Chedrawi specializes in building fashion and commercial brands—from high-end boutiques to mass-market labels. His expertise includes strategic marketing, brand communications, advertising, PR, and sales promotion, always aiming to boost product sales and reputation.
Notable Accomplishments
- Styled for Celebrity Duets (MTV), Alive (MTV), Murex d’Or (MTV), and B Beirut (LBC).
- Served as a fashion consultant on Al Najem Al Sou3oudi (SBC Riyadh).
Manager at BERD Consultants (2011–Present)
- Manages image and styling for TV shows in the Levant (MTV, LBC).
- Oversees branding, marketing strategies, and profit and loss responsibilities.
- Analyzes market trends, implements brand plans, and mentors cross-functional teams.
Additional Roles
- Media Consultant at FOCUS MAGAZINE, creating ad campaigns and press releases.
- Project Manager at Sayidaty.net (AL KHALIJIYA GROUP), developing an online shopping section.
- Executive Producer at Beyond Production House for Plastik Magazine.
- Marketing Manager at George Hobeika Fashion House, supporting Paris fashion shows and global editorial placements.
- Fashion Editor at United Group of Media Solutions, contributing fashion articles and photo shoots.
Education
- Business of Fashion (Esmod, 2016).
- Business, Marketing & Advertising (USEK, 2001–2004).
Throughout his career, Elias has consistently delivered innovative strategies to enhance brand identity, market share, and profitability for both luxury and mainstream labels.