Skip to content Skip to footer

Elias Chedrawi

Elias Chedrawi

With over 20 years of experience, Elias Chedrawi specializes in building fashion and commercial brands—from high-end boutiques to mass-market labels. His expertise includes strategic marketing, brand communications, advertising, PR, and sales promotion, always aiming to boost product sales and reputation.

Notable Accomplishments

  • Styled for Celebrity Duets (MTV), Alive (MTV), Murex d’Or (MTV), and B Beirut (LBC).
  • Served as a fashion consultant on Al Najem Al Sou3oudi (SBC Riyadh).

Manager at BERD Consultants (2011–Present)

  • Manages image and styling for TV shows in the Levant (MTV, LBC).
  • Oversees branding, marketing strategies, and profit and loss responsibilities.
  • Analyzes market trends, implements brand plans, and mentors cross-functional teams.

Additional Roles

  • Media Consultant at FOCUS MAGAZINE, creating ad campaigns and press releases.
  • Project Manager at Sayidaty.net (AL KHALIJIYA GROUP), developing an online shopping section.
  • Executive Producer at Beyond Production House for Plastik Magazine.
  • Marketing Manager at George Hobeika Fashion House, supporting Paris fashion shows and global editorial placements.
  • Fashion Editor at United Group of Media Solutions, contributing fashion articles and photo shoots.

Education

  • Business of Fashion (Esmod, 2016).
  • Business, Marketing & Advertising (USEK, 2001–2004).

Throughout his career, Elias has consistently delivered innovative strategies to enhance brand identity, market share, and profitability for both luxury and mainstream labels.