Patrick Gholam

Professional Background

Patrick Gholam is a seasoned media executive with over two decades of experience in marketing, sales, and media management. He currently serves as Head of Marketing and Sales at MTV Lebanon, a position he has held since 2009.

Career History

Before joining MTV, Patrick was Marketing Manager at Rotana TV from 2004 to 2009, where he played a key role in strategic brand positioning and advertising partnerships. He also worked as an Account Manager at Choueiri Group – TVAD from 2002 to 2004, acting as an exclusive media representative for MTV.

His earlier roles include working with Evolution as an Account Executive for Circuit Planete Cinema (1998–1999), and with Mediacom – Khalijiya Group (1995–1997), representing MTV during its early broadcast years.

Expertise

Patrick’s expertise spans media planning, TV advertising, sales strategy, client servicing, and integrated marketing campaigns. His leadership has helped shape the commercial and branding strategy of major regional television networks.