Sabine Baraccat

Professional Experience: Media planning and brand building workshops

Area of Expertise: Critical thinking, communication, advertising

About Sabine Baraccat

With a career spanning over 17 years, Sabine brought her expertise in communication to various multinational advertising agencies and brands, where she served a diverse clientele of local, regional, and international brands. She worked for several ad agencies such as Saatchi & Saatchi, Promo 7 and Grey Worldwide where she gained in-depth experience in research and market analysis, marketing, brand positioning and strategies.

Achievements and contributions

Sabine gained great experience in managing brands and people within her consecutive role of Head of Client Servicing then as Managing Director for Grey Worldwide/Lebanese office.  Given her extensive experience in communication, she joined MTV as Advisor to CEO. In this capacity, her primary responsibilities centered on the assessment and evaluation of programs and news bulletins reportages in alignment with MTV’s well-defined brand values

Teaching philosophy

In her current role at MTV, Sabine acts as a viewer; her role revolves input pertaining to formats, structures, contents, and production value.